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B2B & wholesale
Cafés, stockists and resellers buy differently: by the case, on account, at their own price. Serve them from the store you already run.
Why wholesale gets messy
Every stockist has a different sheet, and none of them update when your costs change.
Someone retypes each trade order into the system — and gets a quantity wrong.
Trade customers expect 30 days to pay; online checkouts expect a card now.
How SellOrchard helps
The first four blocks are parts of Wholesale & B2B, shown separately. The API is its own feature.
Customer groups & price lists
Part of Wholesale & B2B
Put trade customers into groups and give each group a price list.
What you can do
Quantity breaks
Part of Wholesale & B2B
Add price tiers from a minimum quantity, for everyone or for one group.
What you can do
Trade accounts
Part of Wholesale & B2B
A wholesale page on your store collects applications; approved accounts join a group.
What you can do
Terms & checkout rules
Part of Wholesale & B2B
Group settings change what happens at checkout for their members.
What you can do
Apps & API
Use the REST API and webhooks to move orders, customers and stock between systems.
What you can do
Worked example
An illustrative roaster selling retail bags online and wholesale to cafés. Names and figures are made up for illustration.
Monday
A café manager fills in the wholesale form with company name and tax ID.
Trade accountsMonday
The roaster approves the account into “Cafés — Net 30”; the manager gets an email.
Trade accountsTuesday
Signed in, she sees trade prices and the 25+ break on 1 kg bags; the unit price drops as she adds them.
Price lists · BreaksTuesday
Her basket passes the group’s $250 minimum and she chooses “Pay by invoice — due in 30 days”.
TermsTuesday
An order webhook passes the order to the roaster’s accounting system.
APIRecommended setup
For businesses where trade is a real share of sales.
Recommended theme
Orchard is clear and general-purpose, which suits a store where retail shoppers and trade buyers use the same pages.
Recommended plan
$199/ month
Advanced suits wholesale at scale: unlimited products, 50 staff and the API for ERP or accounting sync.
Why this plan
Pro ($79/month) also includes the API and works well for smaller trade catalogues of up to 10,000 products.
FAQ
Yes. Guests and retail customers see retail prices; signed-in members of a group see that group’s prices.
Yes. Turn on “hide prices for guests” and visitors see “Sign in to see prices” and can’t add to cart.
The shopper pays the lower of their group price and the best quantity-break price they qualify for.
Give a group net terms (7 to 60 days) and “Pay by invoice” appears at checkout for its members. The order is placed unpaid with a due date, and you mark it paid when the money arrives.
Yes. Mark the group tax exempt and its members’ orders carry no tax.
Create a customer group, add a quantity break and approve a test trade account on the free trial.
No credit card needed to start.
