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Beauty & wellness
A beauty brand lives on the second, fifth and twentieth order. Put refills on a schedule, let clients book a treatment in the same store, and reward the ones who keep coming back.
What gets in the way
A customer finishes her serum, forgets to reorder and buys whatever’s at the chemist.
Appointments live in a messaging app, deposits in a bank transfer, and no one knows who’s free on Thursday.
Eight shades under one listing means shoppers see one swatch and scroll on.
Without points or a referral offer, a happy customer has no nudge to return or tell a friend.
How SellOrchard helps
One feature per block — each links to its full page.
Subscriptions
Offer subscribe-and-save on refills with the intervals that match how long a product lasts.
Bookings
Sell facials, brow shaping or consultations as bookable services with staff calendars.
Split variants
Part of Products & inventory
Split a product by its Shade option and listings show one card per shade with that shade’s image.
Product reviews
Photo reviews and verified-buyer badges help shoppers judge a shade on someone else’s skin tone.
Loyalty & referrals
Run a rewards programme from the same admin as your orders.
Worked example
An illustrative skincare studio that sells online and books treatments. Names and figures are made up for illustration.
Week 1
She browses the lip collection and taps “Tinted Balm – Rosewood”, one of eight shade cards from a single product.
Split variantsWeek 1
She picks “Subscribe & save 10% · every 6 weeks” at checkout and creates an account.
SubscriptionsWeek 2
The review request arrives after delivery; her photo review earns review and photo bonus points.
Reviews · LoyaltyWeek 4
She books brow shaping with a named therapist, answers two intake questions and pays a 25% deposit.
BookingsWeek 5
A reminder arrives 24 hours before the appointment, with the details and a link to reschedule.
BookingsWeek 6
Before the next renewal she swaps Rosewood for Fig from her account — no email to the shop needed.
SubscriptionsRecommended setup
Chosen for a brand that sells both products and time.
Recommended theme
Atelier’s editorial serif type and generous imagery suit product-led beauty brands. If treatments are the main business, Studio — the services theme with a booking form — is the better start.
Recommended plan
$79/ month
Refill subscriptions and treatment bookings both need Pro or Advanced; Pro covers both with room for a small team.
Why this plan
Advanced ($199/month) suits multi-site studios: 20 locations and 50 staff accounts.
FAQ
Yes, if you allow it. In their account, subscribers can swap a variant, change quantity, skip, pause, change the date or frequency, and cancel — each action can be switched on or off in your subscription settings.
Yes. Set a percentage or fixed deposit on the booking service; the rest is paid at the appointment and recorded at the till or manually.
Yes. Booking services use intake fields — the same field types as custom product fields — and answers appear on the booking.
SellOrchard’s AI tools are instructed not to invent facts such as ingredients, certifications or health claims, and nothing is saved until you accept it. You remain responsible for your product wording and your local cosmetics rules.
Set up a refill subscription and a bookable treatment in the same store during your free trial.
No credit card needed to start.
