Marketing & SEO
Get found, then get them back
SellOrchard covers both halves of growth: being discoverable in search and shopping feeds, and turning a first visit into an order with offers, sign-up forms and cart reminders. Newsletters are sent from the email tool you already use — SellOrchard keeps it filled with your subscribers.
- One automatic offer at a time — always the best one for the shopper
- Feeds update themselves from your catalog
- An SEO score with a fix link for every issue
Availability: Included on every plan — server-side conversion events on Pro and Advanced
The toolkit
Offers, reminders and sign-ups
Discount codes
Percentage, fixed amount, free shipping or Buy X Get Y. Limit by minimum spend or quantity, by product or category, by dates, by total uses and once per customer.
Automatic discounts
No code needed. When several apply, the shopper gets the biggest saving; you decide whether codes can stack on top.
Free-shipping bar
"Spend $12 more for free shipping" in the cart and checkout, from your free-shipping offer.
Popups
Show offers on load, after a delay, at a scroll depth, on exit intent or on click, as often as you choose and only on the pages you target.
Cross-sells
"Add to your order" suggestions in the cart drawer, cart page and checkout, from products you pick — or your best sellers.
Forms & newsletter
Sign-up forms in the footer, pages and popups feed your subscriber list, ready to sync to your email tool.
Abandoned carts
A gentle reminder, then a reason to come back
As soon as a shopper types their email at checkout, the cart can be recovered. Set up to three reminder emails with your own delays and subject lines; by default the first goes after an hour and the second after a day. The optional third can include a single-use discount that expires.
Each email shows the items with images and prices and a button straight back to a ready-filled checkout. Placing an order from that email address stops the sequence.
- Send only to shoppers who ticked the marketing box, if you prefer
- Unique BACK- codes, single use, with an expiry
- Recovered value and recovery rate for the last 30 days
- "Send reminder now" for any open cart
Channels & tools
Where your products and subscribers go
Feeds are URLs the channels fetch on a schedule. Pixels use IDs you paste. Email tools connect with an API key, and SellOrchard keeps your list in sync.
Third-party names are trademarks of their owners and are shown only to describe what you can connect.
Product feeds
- Google Merchant Center
- Meta Commerce Manager
- TikTok Catalog
Pixels & tags
- Google Analytics 4
- Google Ads
- Meta Pixel
- TikTok Pixel
Server-side events (Pro and Advanced)
- Meta Conversions API
- TikTok Events API
- GA4 Measurement Protocol
Email marketing tools
- Mailchimp
- Klaviyo
- Brevo
- Omnisend
- iResendly
SEO toolkit
An audit that tells you exactly what to fix
The SEO audit checks your products, categories, brands, pages and posts and gives the store a score. Each issue links to the item that needs attention: missing or over-long meta titles and descriptions, duplicates, images without alt text, thin descriptions, empty categories, broken menu links, redirect chains and pages people keep hitting that don't exist.
Change a product's URL and a 301 redirect is created for you. Missing pages are logged with their hit counts, so you can redirect the popular ones in a click.
- Redirects: manual, automatic, CSV import and export
- 404 log with hit counts and the last referrer
- Google, Bing and Pinterest verification tags
- Extra robots.txt rules, title suffix and default share image
In detail
Everything in Marketing & SEO
50capabilities in 7 areas
Discounts
9- Percentage, fixed amount, free shipping and Buy X Get Y
- Buy X Get Y gives away the cheapest eligible items, with a per-order cap
- Applies to everything, chosen categories or chosen products
- Minimum subtotal or minimum quantity
- Start and end dates, usage limits, once per customer
- Automatic discounts with a shopper-facing title
- Choose whether codes can combine with an automatic discount
- States: active, scheduled, expired, used up, disabled
- Gift-card purchases are never discounted
Cart recovery
6- 1–3 reminder emails, each with its own delay and subject
- Optional expiring discount on a step
- Consent-only sending option
- One-click unsubscribe link in every email
- Open, recovered and all carts, with values
- Carts older than 30 days are never emailed
Subscribers & email tools
8- Subscribers from forms, popups, the footer and checkout
- Connect Mailchimp, Klaviyo, Brevo, Omnisend or iResendly
- Choose the list or audience to sync into
- Only contacts who agreed to marketing are sent as subscribed
- Optionally sync customers as non-subscribed contacts
- Customer segments synced as tags
- Placed-order events to Klaviyo and Omnisend (optional)
- Backfill on connect, sync log and Sync now
Segments
7- Rules on spend, order count, average order value and store credit
- Days since last or first order, never ordered
- Bought a product, category or brand
- Country, region, customer group, account and subscriber status
- Open cart, reviewed, birthday month
- Match all or any rules, with a live count
- Ready-made presets such as "Haven't ordered in 90 days"
Feeds & pixels
8- Google, Meta and TikTok feeds as XML or CSV
- Separate feeds per country, language and currency
- One item per variant with images, price, sale price and availability
- Google product category mapping per store category
- Diagnostics listing items with missing images, GTINs or brands
- Consent banner with opt-in, opt-out or no-banner modes
- Google Consent Mode v2
- Standard events from page view to purchase, deduplicated with server events
SEO
6- Store SEO score with errors, warnings and passed checks
- Automatic 301s when slugs change, with chain flattening
- Up to 5,000 redirects per CSV import
- 404 log, pruned after 90 days of no hits
- Meta title, description and share image per page
- Sitemap, structured data and llms.txt generated for you
Blog
6- Posts with cover image, excerpt, author and reading time
- Categories and tags with their own pages
- Schedule posts to publish later
- FAQs per post, marked up for search engines
- Up to 8 "Products in this post"
- RSS feed and a latest-posts widget for the builder
Server-side conversion events on Pro and Advanced
Feeds, pixels, discounts, cart recovery, popups, forms, SEO tools and the blog are on every plan (the trial blog is limited to 3 posts). Sending purchases to Meta, TikTok and GA4 from the server is part of Pro and Advanced, and always respects the shopper's consent choice.
Can I send newsletters from SellOrchard?
Newsletters and campaigns are sent from your own email tool. Connect Mailchimp, Klaviyo, Brevo, Omnisend or iResendly and SellOrchard keeps your subscribers (and optionally customers and segments) synced there. SellOrchard itself sends your store's transactional emails, such as order confirmations and abandoned-cart reminders.
Can a shopper use a code and an automatic discount together?
Only if you allow it on the automatic discount. Otherwise the better of the two applies, and the shopper is told why.
How do abandoned-cart emails work?
Once a shopper enters their email at checkout, the cart can be recovered. Up to three reminders go out on your schedule, each linking back to a ready-filled checkout. The sequence stops when they order, and you can optionally add an expiring single-use discount.
Do I need an app to list products on Google, Facebook, Instagram or TikTok?
No. Each store gets feed URLs you paste into Google Merchant Center, Meta Commerce Manager and TikTok's catalog, which fetch them on a schedule. The admin walks you through each one.
Will changing a product URL hurt my rankings?
SellOrchard creates a 301 redirect from the old address automatically and flattens redirect chains, so links and search results keep working.
Do pixels respect cookie consent?
Yes. Choose opt-in, opt-out or no banner; scripts load only after consent where required, Google Consent Mode v2 defaults to denied, and server-side events are skipped when the shopper declined.
Turn first visits into regulars
Create an automatic offer, switch on cart reminders and check your SEO score during the free trial.
No credit card needed to start.