Reports and analytics

Reports (/reports): date range (Today … This year, Custom), comparison (previous period / previous year), basis (Placed / Paid). KPI cards (Total sales, Net sales, Orders, Average order value, Units sold, New customers, Returns, Taxes), sales over time chart, top products, payment methods, new vs returning, abandoned cart recovery. All reports: Sales, Products, Categories, Brands, Customers, Discounts, Taxes, Payments, Returns, Inventory (stock snapshot, low stock, value at cost/retail, days of stock). Each detail report has sortable tables and Export CSV. Test and cancelled orders are excluded. Net sales = gross sales − discounts − returns; Total sales = net + shipping + taxes. Times use the store's time zone (Store details).